The Storm Logo Pink Towel is for women and girls and the fight against breast cancer. However, men also buy this towel as a way to contribute. This towel is part of Storm's THINK PINK initiative, meaning that each purchase of this towel results in Storm donating a portion of the proceeds to assist in the fight against breast cancer. It is a great towel for cleaning the oil and dirt from your bowling ball, fully functional and durable, but it is also a statement of a bowler's commitment to women's health. Please look for other Storm items with the THINK PINK logo as well.